Would You Buy A Cantaloupe For $27,000? They Do in Japan.
All around Japan you will find luxury fruit parlors. Sembikiya in Tokyo is just one of these establishments that looks like a jewlery store however they sell carefully-cultivated fruit. A premium Hokkaido cantaloup recently sold for a record $27,240. Here in the states cantaloup is the filler of a fruit salad but in Japan it means something else.
Learn more about this trend on the next page.